#14 - Jonathan Spears on becoming #1 in your Market
We had the pleasure of interviewing one of the most influential real estate brokers that has been absolutely essential to our success, especially as millennial brokers. Jonathan Spears has reigned as the #1 broker in the Destin, Fl market for five years in a row, specializing largely in luxury real estate. Entering the business just after turning 18, Jonathan has accumulated over a decade of experience and success by the age of 29. His team has consistently doubled their YOY sales volume, and collectively closed over $260 million in 2020.
The real estate market has seen some interesting shifts and growth since the COVID-19 pandemic started. The first major shift has come from a migration from traditional urban work centers to more rural and exclusive areas now that employees can work from home. The second shift has come from a severe lack of inventory on the market. Jonathan’s strong command and knowledge of the Destin market has enabled him to take advantage of these shifts, leading his team to record breaking sales volumes. One of the ways Jonathan has taken advantage of these shifts is to create a market within the market by working directly with developers, coaching them on where and what to build. This increases the inventory for the buyers that Jonathan represents, and grants his team exclusivity to represent the developers he works with.
Jonathan is a proud member of the Liv Sotherby’s International Realty team. He regularly travels to meet with the top brokers in the Southerby network in the markets where many of his buyers come from. This helps Jonathan stand out as the go-to broker for luxury real estate in the Destin market.
Jonathan is also an avid student of the hot sheets, spending hours every day studying the market from the top of the luxury sales to the small vacant lot sales. This is data that is available to all real estate brokers, and it’s a great way to stand out from your competition by developing a deep knowledge of your market.